Brian Dew’s IM TidBits

In this post I want to talk about safelists. Yes,
another misunderstood and misused form or promotion online. Well,
hopefully, I can clear some of this mess up.

Safelists get a bad rap, mostly because people don’t know how to use
them and don’t know what safelists to use. I’ll touch on both points
in this issue.

Let’s start with how to use safelists.

The majority of people use them as a pitchfest. This isn’t going
to get you anywhere. You’re much better off using a safelist as a
means of giving people some good free content that may actually
help them in their pursuit to earn a living online. They may be
surprised to see an email that actually helps them. Get them to
opt into your list by giving them a free report. Then follow up
with more information. Show them that you’re more than just a snake
oil salesman.

Now let’s move on to what safelists to use.

Most safelists are useless because people use throw away email
accounts and don’t read their emails. However, the people who use
credit based safelists have to read their emails because that is
the only way they get to send out their offers to others. This is
your best shot at reaching those who use safelists…sign up with
some credit based ones. Yes, you will have to read emails as well.

Another method is to use the shotgun approach. Use a submitter like IPostAd You’ll only get about a 1% open rate, but when you’re
reaching over 7 million people, it still brings results. But the
credit safelists still work better.

There is an art to making safelists work for you. I’ve been using
them effectively for over 4 years, so it is possible.

One of the best ways to use them is not to sell anything.
Direct readers to your optin or splash pages. Advertising free
to join programs gets good response with this type
of advertising utilising safelists, free is popular with this crowd.

See you then.

Sincerely,

Brian Dew