Brian Dew’s IM TidBits

Today I want to discuss Pay Per Click advertising…
or more specifically…Adwords. Oh brother.

I don’t do a lot of pay per click advertising. There is a reason
for that besides the fact that I am cheap, which I am.

The truth is, pay per click advertising is not a plug and play
system. You need to do constant keyword research, test multiple
ads and watch over your campaigns like a hawk. Ultimately, when
you first start a PPC campaign, you’re going to lose money. You
have to be able to ride the losses out until you find the keywords
and ads that work for you. That is the reality of this form of
promotion…It’s NOT easy.

Even using other PPC networks doesn’t make it much better. Sure,
they have cheaper PPC costs, but they also don’t have the traffic
of Adwords. So it takes much longer to test things out. Sure, you
won’t lose as much money, but it’s going to take a lot longer to
see if your product even converts at all.

So what’s the answer? Never use PPC? Of course not. I will be the
first to admit that using PPC advertising is very effective once
you know HOW to use it. I am not an expert. I admit it. However, I
know people who are.

Here are the experts:

http://googlemassacre.com

Sincerely,

Brian Dew