Brian Dew’s IM TidBits

Today I want to discuss Pay Per Click advertising…
or more specifically…Adwords. Oh brother.

I don’t do a lot of pay per click advertising. There is a reason
for that besides the fact that I am cheap, which I am.

The truth is, pay per click advertising is not a plug and play
system. You need to do constant keyword research, test multiple
ads and watch over your campaigns like a hawk. Ultimately, when
you first start a PPC campaign, you’re going to lose money. You
have to be able to ride the losses out until you find the keywords
and ads that work for you. That is the reality of this form of
promotion…It’s NOT easy.

Even using other PPC networks doesn’t make it much better. Sure,
they have cheaper PPC costs, but they also don’t have the traffic
of Adwords. So it takes much longer to test things out. Sure, you
won’t lose as much money, but it’s going to take a lot longer to
see if your product even converts at all.

So what’s the answer? Never use PPC? Of course not. I will be the
first to admit that using PPC advertising is very effective once
you know HOW to use it. I am not an expert. I admit it. However, I
know people who are.

Here are the experts:

http://googlemassacre.com

Sincerely,

Brian Dew

Today I want to discuss message boards. This is another really
misunderstood form of advertising that almost nobody uses
correctly. To understand this, you have to understand the
message board poster mentality.

The typical message board poster will simply go to the message
board of his choice and post an ad for his product or service. Well,
that’s pretty much what everybody does there. Nobody bothers reading
the actual posts. At least very few people do. That’s why, in order
to get your message read, it MUST stand out.

How do you do this?

Very simple. You have to pretty much use the same tact as I showed
you with traffic exchanges. You can’t promote your opportunity. You
have to offer some kind of free report and show these people why
they are having so much trouble succeeding with their business.
Trust me, very few of these people are having any success at all.
Your headline or subject line has to stand out from the crowd.

I use something like this.

“Stop Posting To Message Boards Until You Read This”

Trust me…it works. It gets people’s attention. They want to know
what’s going on.

Then, if you offer them something of value for nothing, you’ll get
people into your list. From there, simply follow the procedure I
outlined with TEs. Give them good content on a regular basis and
eventually you’ll start making sales.

It’s all mindset. Once you understand how people think and what they
respond to, this whole process becomes a lot easier.

See you then.

Sincerely,

Brian Dew