Brian Dew’s IM TidBits

Its Brian here, today I want to talk about Link Exchanges.

First a simple brief definition for those who don’t know what
these are. My apologies to those who already know, for the review.
I’ll make it brief.

A link exchange is basically where one site owner contacts another
site owner and asks if he’d like to exchange links. In other words,
site owner 1 puts a link on his site from site owner 2 and site
owner 2 puts a link on his site from site owner 1. In theory, this
is very simple and is a great way to build up backlinks to your
site.

The reality is a much different picture.

See, the site owners are all out for themselves. So they’re not
going to exchange links with somebody who has a site that can’t
help them. In other words a guy with a PR4 site isn’t going to
exchange links with a guy who has a PR0 site. There is nothing in
it for him. And if you are a PR0 site and you exchange links with
another PR0 site, well, this really doesn’t do much for you either.
You need to get your links on higher ranked sites.

Well, there is an easy way to do it but it doesn’t involve doing
a link exchange. Good luck getting one that is to your advantage.

The best way to get a link on a high ranked site is simply to put
it there yourself.

How?

Blogs can get very high PR rankings and many blogs allow comments.
So simply go to a blog in your niche with a high PR and post a
comment. Make it one that has some real value…maybe even giving
some tips of your own that relate to the blog itself. Then, in
your signature, simply place a link to your site.

And then watch your SE rankings climb.

Yes, you will have to go to quite a few blogs but over the long
run, it will work.

But forget link exchanges…You’re fighting an uphill battle with
those.

See you then.

Sincerely,

Brian Dew