Branding Yourself

Posted by Brian on 24 September 2008

Today I want to discuss branding.

Branding is something that very few marketers do, either because
they don’t know how or don’t realize how important it is…or
maybe both.

Ever since I came online, I knew I had to brand myself if I was
going to get anywhere on the Internet. So I decided that I was
going to take a very unpopular route to that brand…I was going
to be the HONEST marketer. I was going to set up sites to expose
scams, put up sales pages that weren’t filled with hype and tell
the REAL truth about what it takes to make a living online. None
of these things are popular with your “typical” Internet marketer
because they believe that people buy hype, buy the promise. I don’t
believe that…and either should YOU.

So I developed a reputation of telling it like it is. Some people
appreciate it and some don’t. I can’t please everybody and I don’t
try to. I simply try to be myself. One person today called me, what
was the word he used?…Ah yes…annoying. Yes, that I can be.

When you decide to begin your business, whatever it is you decide to
do, please consider your brand or how others will see you. It is
more important than you can possibly imagine.

In my next post…more great stuff.

Sincerely,

Brian Dew

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2 responses to Branding Yourself so far

  1. Norf Fiorentino commented on December 19, 2008 at 1:43 PM

    Hi Brian – I appreciate someone like you with the guts to be yourself and to not put on apperances. Being a straight shooter and tell it like it is, without pretense, is the best policy.

    I follow this approach myself and in the long run it think it pays off anyway as people appreciate sincerity and not hyping products or services.

    There’s more than enough of that in marketing as it is; no need to contribute to it. I’ne used this straigh-forward apporoach for over 15 years and it has served me well. Although growth may be a little slower I havbe lots of clients who have develoed trust in me.

    Along with a sincere, honest approch the brand I’m building is: StressFreeInternetBiz and my landing page is: http://StressFreeInternetBiz.net/custom.html (I hope it’s Ok to put this in here, :) ).

    Sincerely,
    Norf Fiorentino
    P.S. Please visit my blog at: http://norffio.blogspot.com and leave a comment/post for my readers. Thanks.

  2. Penny Collins commented on January 9, 2009 at 5:29 PM

    hi
    Great post
    good luck

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