Brian Dew’s IM TidBits

Today I want to discuss message boards. This is another really
misunderstood form of advertising that almost nobody uses
correctly. To understand this, you have to understand the
message board poster mentality.

The typical message board poster will simply go to the message
board of his choice and post an ad for his product or service. Well,
that’s pretty much what everybody does there. Nobody bothers reading
the actual posts. At least very few people do. That’s why, in order
to get your message read, it MUST stand out.

How do you do this?

Very simple. You have to pretty much use the same tact as I showed
you with traffic exchanges. You can’t promote your opportunity. You
have to offer some kind of free report and show these people why
they are having so much trouble succeeding with their business.
Trust me, very few of these people are having any success at all.
Your headline or subject line has to stand out from the crowd.

I use something like this.

“Stop Posting To Message Boards Until You Read This”

Trust me…it works. It gets people’s attention. They want to know
what’s going on.

Then, if you offer them something of value for nothing, you’ll get
people into your list. From there, simply follow the procedure I
outlined with TEs. Give them good content on a regular basis and
eventually you’ll start making sales.

It’s all mindset. Once you understand how people think and what they
respond to, this whole process becomes a lot easier.

See you then.

Sincerely,

Brian Dew

Traffic Exchanges:

This is one of the most misunderstood forms of generating traffic
because most people don’t know how to use traffic exchanges
effectively. To understand why this is true, you first have to
understand how a traffic exchange works. I will simplify the
explanation.

A traffic exchange is essentially a site where the person using it
agrees to “surf” a number of pages of other people’s sites in order
to earn credits for his own site. The more sites he surfs, the more
credits he earns. For each credit, or several credits, he gets to
show his site to another member of the exchange. That’s the process
in a nutshell.

Okay, so why doesn’t this work for about 99% of the people using
them?

For starters, you have to understand the mentality of the people
using TEs. They are there for one reason and one reason only…to
get credits for THEIR site. They couldn’t care less about your
sales page or opportunity. However, they do care about getting
traffic to their sites. And this is how you can take advantage of
TEs.

What I do is simple. I whip up a short splash page telling people
to stop surfing for traffic until they read my free report. The
free report explains to them how to use TEs and actually get people
to their site, by using this same technique.

From there, once you have them on your list, offer them more good
content on how to generate traffic to their site. Eventually, they
will begin to trust you and may actually purchase one of your
products that you recommend.

The people who use this process are the ones that are successful
with traffic exchanges.

If you REALLY want to get the most out of traffic exchanges, I
suggest you subscribe to my friend Jon Olson’s newsletter. This
guy makes ALL his income off of them.

Here is the URL:

http://www.hitexchangenews.com

Try it…You may be surprised at the results.

Heres A great read “Exploiting Traffic Exchanges”

http://screamintraffic.com

In the next issue…Message Boards…another misused advertising
medium.

See you then.

Sincerely,

Brian Dew