Brian Dew’s IM TidBits

Today I want to talk about ezine ads.
This is probably one of the most misunderstood forms of advertising
that there are simply because of the misconceptions about ezine
advertising. So I will try to clear some of them up.

For starters, ezine ads are not worthless as most people seem to
think.

Believe it or not, there are people who subscribe to these
ezines who actually do read them for their content and THAT is the
key to placing a solo ezine ad that actually brings result. You
have to educate the prospect in the ad, as if it were an actual
ezine issue, before you can make your pitch.

There is a perfect way to do this and I am surprised that most
people don’t figure it out or even try it if they do.

Many ezine owners are crying for content. They either don’t have
the time to create it themselves or the skill. This is where you, as
a writer, come in.

The steps are simple.

1. Look up an ezine in the ezine directories online that matches
your niche. Try to find one with a decent membership base. This is
still a numbers game so if you’re product converts at 2% or better,
you should do fairly well as long as the ezine fits your niche and
has a decent size membership.

2. Write to the ezine owner and offer to do a series of articles in
exchange for a solo ad. Trust me, many will take you up on your
offer.

3. Incorporate your “ad” into the last article in the series. This
way it doesn’t appear as a flat out sales pitch. You will be
surprised at how many prospects will be responsive to this approach.

What this does is it gets you a solo ezine ad at no cost to you,
plus it makes it more effective than if you just paid for an ad
with no lead in. Think about it…with a series of articles…these
people have gotten to know you already.

Try this method at least a few times.

I am sure you will find that it gets great results. If it does,
please write to me and let me know how you made out.

If you need a good Ezine Advertising source try these guys

==>> http://www.ezinepromoter.com

In a couple of days I’m going to go over another very misunderstood
form of advertising…FFA Hosting.

See you then.

Sincerely,

Brian Dew

Today Im going to talk about classified advertising. This is one of the
most misunderstood forms of advertising on the Internet,
especially for people who are trying to make money getting
others to join the business opportunity.

Think about what you look for when you look at a classified ad in
the newspaper. You’re either looking for a job, a particular item,
or something very particular. Imagine you see an ad that says
something like, “Make $30,000 in 30 Days”. You’d think it was a
pure crock, wouldn’t you? Well, people don’t get any less
intelligent on the Internet, though sometimes I do have to wonder
about that.

If you’re going to use classified advertising, for starters, most
of the sites out there are just terrible. They get very little
traffic, or people just use them to post their own ads and have
no interest in anything you have to say.

However, there is one classified site that is different and that
is Craigslist. Perhaps you’ve heard of it. You may have also heard
how hard it is to get your ads to stay there. The reason is because
people don’t know how to use Craigslist properly. There are some
rules that you have to follow or your ads will get pulled
constantly.

Anyway, there is no way I could go into all the details of how to
make Craigslist work. However, I have a friend who can help you
out just fine.

Here is the site where you can get his guide. It’s dirt cheap and
worth every penny.

http://www.craigslisthandbook.com

Next installment…Solo Ezine Ads

See you then,

Brian Dew